Grace & Giggles was born during my maternity leave with my little girl Grace. Like many parents, I found myself searching for children’s clothing that wasn’t overly printed or limited to traditional colours like bright pink or blue. I wanted a wardrobe for my little one that was stylish, practical, and gender-neutral — pieces that both boys and girls could wear comfortably.

Our brand celebrates timeless designs, soft textures, and a neutral colour palette, ensuring every piece feels special yet versatile for everyday adventures. Based in the Midlands, Grace & Giggles is committed to creating quality clothing that grows with your little ones, offering a collection that can be passed from siblings to friends, no matter their style.

We’re here to make your journey in parenthood just a little easier — because you deserve a brand that balances beauty with practicality.

Thank you for supporting our small business!

With love,

Grace & Giggles x